Worlds Largest Advertisment at 20,000 sq m. Obviously in Dubai.
Outdoor advertising company Ad-Air has set a world record for the largest advertising banner after launching its first mega advertising site at Dubai airport.
The advert, for Sorouh Real Estate, covers more than 20,000 sq m – more than two football pitches – and is viewed from the air by arriving and departing plane passengers.
Sorouh is using the site as a branding exercise for four months. It plans to fill the banner with a million faces from around the world in the new year as part of a charitable campaign to raise money for the United Arab Emirates Red Crescent.