Carlsberg take its cues from such Hollywood movies as The Great Escape and Shawshank Redemption with this. They even used the score of the iconic 1963 Steve McQueen/James Garner action classic. With all prison movie cliches transplanted to a spa treatment facility, the tongue in cheek spot would mildly amuse their beer guzzling demographic. Or are they cleverly selling this Eurocentric beer to the fairer sex?
– Via Loopy ROcket