The Dip Effect

On my long bus trip into the centre of Cardiff yesterday, i finished listening to an audiobook by Seth Godin called : “the dip”. Its currently in the New York Times bestseller top 5 so i thought it may be worth the listen.

Its hard to describe the book without giving the wrong impression. Its a book about knowing when to quit and when to ride out the hard times to get to the other side.

All our successes are the same. All our failures, too.
We succeed when we do something remarkable.
We fail when we give up too soon.
We succeed when we are the best in the world at what we do.
We fail when we get distracted by tasks we don’t have the guts to quit.
Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.

Highly motivational read (or listen!). The book isnt out in the UK yet but is available to import on Amazon or the audiobook is available though iTunes.