The 1 Million Word Billboard Ad.
Sanyo worked with Saatchi & Saatchi on this world reacord breaking advert for their Xacti CA65 Underwater Camera.
To show that there is more to capture underwater than above, Saatchi created this 63 meter long advert containing one million words…
The ad contains the world’s most comprehensive marine species list, histories of major tsunami and shipwrecks, and Moby Dick and 20 000 Leagues Under The Sea in their entirety.
Above the waterline are 2 instances of the word seagul and the word lighthouse.