TV Spot Pays Homage To The Great Spa Escape [Video]

Carlsberg take its cues from such Hollywood movies as The Great Escape and Shawshank Redemption with this. They even used the score of the iconic 1963 Steve McQueen/James Garner action classic. With all prison movie cliches transplanted to a spa treatment facility, the tongue in cheek spot would mildly amuse their beer guzzling demographic. Or are they cleverly selling this Eurocentric beer to the fairer sex? – Via Loopy ROcket...

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