Sofa King’s Prices No Longer Sofa King Low

The Sofa King is a retailer in Northampton, England that sells… you guessed it — couches. Said king of sofas used to roll with the advertising tagline “Where the Prices are Sofa King Low!”

We say used to be because the Sofa King has been told by Advertising Standards Authority they can’t use the phrase in their advertisements anymore. Apparently the wrong people got the joke, got offended and reported the Sofa King. You know, because the prices aren’t just Sofa King low, they’re so fucking low.

It’s kinda like that one Britney Spears song.

The Advertising Standards Authority received three complaints from readers who saw an ad in the Northampton Herald & Post and found it offensive and unsuitable for general public display.

Of course, the Sofa King claims the tagline refers to his prices. And hey, he’s been using it since he opened nine years ago, so, you know.

Anyway, the jig’s up. The Sofa King can no longer tell anyone his prices are “Sofa King Low.” How dare he try to make his advertisements humorous!