How Women Get Their Perm Circa 1934 [Photo]

It is disconcerting what women endure to achieve beauty. No matter how painful, temporary and bizaare the treatment can be. It is like subjecting oneself to torture. This is made more evident from adverts found in the olden days. During early 20th century, the chemical perm hadn’t been invented yet. So women had to use the wireless perm machine circa 1934. Looking like it had been stolen from a mad scientist’s laboratory, it served as a contraption to make straight hair wavy. This was taken from “Permanent Waving: The Golden Years” by Louis Calvete.

– Via Collectors Weekly.