How to effectively market a torch…

“OK marketing guru’s & creative bods… weve got to try and find an effective way to sell a new handy torch. Does anyone have any ideas???”

“That’ll do”

SureFire, maker of military grade illumination tools used by everybody from the FBI to the your local Barney Fife, has introduced a sexylimited edition titanium LED Flashlight called the Titan ($500). The pinky-sized device is the world’s first continuous variable-output LED flashlight, allowing you to select virtually any light output between zero and 30 lumens — over 1,000 possibilities. And yes, while the flashlight is awesome, this product shot sure didn’t hurt matters.

via Uncrate