“OK marketing guru’s & creative bods… weve got to try and find an effective way to sell a new handy torch. Does anyone have any ideas???”
SureFire, maker of military grade illumination tools used by everybody from the FBI to the your local Barney Fife, has introduced a sexylimited edition titanium LED Flashlight called the Titan ($500). The pinky-sized device is the world’s first continuous variable-output LED flashlight, allowing you to select virtually any light output between zero and 30 lumens â€” over 1,000 possibilities. And yes, while the flashlight is awesome, this product shot sure didn’t hurt matters.