GoldieBlox makes toys for girls, but apparently not the usual dolls and such. Their slogan is toys for future engineers (or something like that).
We’re GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. We believe that femininity is strong and girls will build the future — literally.
So, they made this commercial to get that point across. It’s got a pretty complex Rube Goldberg machine, which was designed by the same guys that did the one for the OK Go! video of This Too Shall Pass.
Lastly, this joint is set to the Beastie Boys’ Girls. Or, a slightly revised version of the song anyway.
Check it out.