Escalator hairstyles

A genius marketing campaign from Rediffusion in Mumbai, India. GENIUS!

To advertise the wide variety of hairstyling options available at a hair salon called Juice Salon, a picture of a man up to his forehead was pasted on the base of the escalator and then a different hairstyle was stuck on to each of its steps. As each step moved down, it showed a different hairstyle! Advertising gold!