Did Sony steal the concept for Bravia bunny ad?

Everyone (well, most) have seen the latest Sony Bravia add with plastacine bunnies running amok around New York right?…

Well, how many of you have seen this…

This piece of work was created by LA artists Koxyndan before Sony created this advert. (Click here to take a look at the great full-size image from Koxyndan)

Basically, Passion Pictures got in touch with Kozyndan two years ago about working with them, asking for samples to be sent in. They sent Passion a bunch of stuff, including the bunny panorama that was clearly ripped off, and never heard from them again.

Naughty naughty Sony!

Read their reply to the allegations at Gizmodo