Anti cold-caller script. A telemarketeers knightmare!
“Is it important to have good teeth for your job? Which toothpaste would you recommend?”
Telemarketers make use of a telescript – a guideline for a telephone conversation. This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.