July 11, 2012

TV Spot Pays Homage To The Great Spa Escape [Video] ⁰

by Mello Yello • about:blank • Tags: carlsberg, homages, james garner, shawshank redemption, spas as torture chambers, steve mcqueen, the great escape, tv commercials

Carlsberg take its cues from such Hollywood movies as The Great Escape and Shawshank Redemption with this. They even used the score of the iconic 1963 Steve McQueen/James Garner action classic. With all prison movie cliches transplanted to a spa treatment facility, the tongue in cheek spot would mildly amuse their beer guzzling demographic. Or are they cleverly selling this Eurocentric beer to the fairer sex?

- Via Loopy ROcket

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